The Great PNW Bear Sex Billboard

by Joe Buchmann May 09, 2018

The Great PNW Bear Sex Billboard

The Billboard

Recently we began hearing rumors of a questionable billboard in downtown Spokane that was put up by a PNW apparel company.

The Great PNW Bear Billboard

People started asking us if it was our company that put up a bear sex billboard. My initial reaction was something like, ‘Are you kidding?! We’re not that stupid!’, then proceeded to let them know it was another company called The Great PNW.

How Bad Was It?

When I finally saw the billboard for myself I wasn't sure what to think. It's not grotesque, or even really all that lewd. It's very simple, but crosses the line just enough to offend the general public.

Bear sex billboard reaction meme

Now personally, I don't think it's all that bad and could have just stayed up for people to view. On the other hand, it didn't really need to since it's all over the internet now. Pretty genius move I must say. 

Admittedly, we’ve been chasing The Great PNW since we started this company. They’ve got a few years on us and had already set the bar pretty high. We kind of look at them as the level of success we’re striving for. So when we found out what they did, we thought it was pretty asinine and may benefit us….at first.

The Results

Then a crazy thing happened….they blew up onto the national stage for the stunt they pulled! This fact has caused me to change my perspective. After all, tons of bad publicity is still tons of publicity. I’m sure the outcome of the bear sex billboard was nothing short of a bunch of sales, a huge increase in brand recognition and of course, the final straw in securing their second deal with Rainier beer.

The Great PNW Billboard - Sales Deals Recognition

Was it Wrong?

So was it right or wrong? I’m not sure what the answer is to that question, but it definitely worked! That’s all that really matters. So I’ll tip my hat to Joel Barbour, who admittedly didn’t expect the billboard to stay up long and was just looking for the publicity. The bar has been raised, but we’ll continue climbing to reach it!

You might be wondering why I would write about our biggest competitor on our own site. The answer is simply because it is part of the PNW world. It’s a short take on a story that has already been told lots of times. Since we recently pulled down all of the Cloud 9 blog posts, this seems like not a bad way to kick off the new PNW Journey articles.

What Are Your Thoughts?

Do you think it crosses the line? Was it a smart move? Let us know what you think about this whole ordeal in the comments below. 

Joe Buchmann
Joe Buchmann


Leave a comment

Also in The PNW Journey

PNW Journey and Breaking Benjamin
PNW Journey and Breaking Benjamin

by Joe Buchmann July 23, 2018

Recently I was blessed with the opportunity to not only see Breaking Benjamin in concert, but to meet them and watch them play from as close as you can get to the stage. All the while, of course, wearing my PNW Journey gear for everyone to see! 

Read More

PNW Journey Article Header - 4th of July Safety Tips
Tips For a Safe 4th of July in the PNW

by Joe Buchmann July 02, 2018

We love fireworks here in the Pacific Northwest. We also love the people and the trees that live here. Let's all have an awesome time this 4th of July while being safe!

This article has some ideas to keep things from getting too crazy.

Read More

PNW Journey - 315 Degrees Northwest - Article Header
315 Degrees Northwest

by Joe Buchmann May 14, 2018

315 degrees is our own unique way of representing the Pacific Northwest here at PNW Journey. This article will tell you why we do that!

Read More

Save 15% Now!

Put your email in the box and we'll give you a code for 15% off!

You'll also find out about cool new PNW stuff, giveaways, sales, and other neat things!