May 09, 2018 2 min read 0 Comments

The Billboard

Recently we began hearing rumors of a questionable billboard in downtown Spokane that was put up by a PNW apparel company.

The Great PNW Bear Billboard

People started asking us if it was our company that put up a bear sex billboard. My initial reaction was something like, ‘Are you kidding?! We’re not that stupid!’, then proceeded to let them know it was another company called The Great PNW.

How Bad Was It?

When I finally saw the billboard for myself I wasn't sure what to think. It's not grotesque, or even really all that lewd. It's very simple, but crosses the line just enough to offend the general public.

Bear sex billboard reaction meme

Now personally, I don't think it's all that bad and could have just stayed up for people to view. On the other hand, it didn't really need to since it's all over the internet now. Pretty genius move I must say. 

Admittedly, we’ve been chasing The Great PNW since we started this company. They’ve got a few years on us and had already set the bar pretty high. We kind of look at them as the level of success we’re striving for. So when we found out what they did, we thought it was pretty asinine and may benefit us….at first.

The Results

Then a crazy thing happened….they blew up onto the national stage for the stunt they pulled! This fact has caused me to change my perspective. After all, tons of bad publicity is still tons of publicity. I’m sure the outcome of the bear sex billboard was nothing short of a bunch of sales, a huge increase in brand recognition and of course, the final straw in securing their second deal with Rainier beer.

The Great PNW Billboard - Sales Deals Recognition

Was it Wrong?

So was it right or wrong? I’m not sure what the answer is to that question, but it definitely worked! That’s all that really matters. So I’ll tip my hat to Joel Barbour, who admittedly didn’t expect the billboard to stay up long and was just looking for the publicity. The bar has been raised, but we’ll continue climbing to reach it!

You might be wondering why I would write about our biggest competitor on our own site. The answer is simply because it is part of the PNW world. It’s a short take on a story that has already been told lots of times. Since we recently pulled down all of the Cloud 9 blog posts, this seems like not a bad way to kick off the new PNW Journey articles.

What Are Your Thoughts?

Do you think it crosses the line? Was it a smart move? Let us know what you think about this whole ordeal in the comments below. 


Stay Up to Date

PNW Journey Size Charts

Buying apparel online can make it hard to make sure you get the right size. We want to make it as easy as we can for you. Below are links to all of the size charts we have available for our apparel. 

Click on a link to see product measurements. Please contact us if you don't see the information you're looking for. 

Adult Sizes
S M L XL 2XL 3XL
Body Length 28 29 30 31 32 33
Body Width 18 20 22 24 26 28
Youth Sizes
S M L
Body Length 22 23 1/2 25
Body Width 17 18 19
*Tolerance = 1 ?
Adult Sizes
S M L XL 2XL
Body Length 28 29 30 31 32
Body Width 18 20 22 24 26
Sleeve Length 25 5/8 26 1/4 26 7/8 27 1/2 28 1/8
Youth Sizes
S M L
Body Length 22 1/8 22 1/4 23 3/8
Body Width 15 1/4 16 1/4 17 1/4
    Brand: Gildan *Tolerance = 1/2 ?
Adult Sizes
S M L XL 2XL
Body Length 26 1/4 26 3/4 27 3/8 28 28 5/8
Body Width 16 16 3/4 17 3/4 18 3/4 19 3/4
Sleeve Length 6 1/4 6 1/2 6 3/4 7 1/4 7 1/2
Brand: Bella/Canvas
Adult Sizes
S M L XL 2XL 3XL
Body Length 26 27 28 29 30 31
Body Width 20 22 24 26 28 30
Youth Sizes
S M L
Body Length 21 1/2 22 1/2 24
Body Width 17 18 19
Brand: Gildan
Adult Sizes
S M L XL 2XL
Body Length 27 28 29 30 31
Body Width 18 1/4 20 1/4 22 1/4 24 1/4 26 1/4
Brand: Canvas
Adult Sizes
S M L XL 2XL
Body Length 26 3/8 27 27 5/8 28 1/4 28 7/8
Body Width 14 15 16 17 1/2 19
Brand: Next Level